About RevenueOS

Experienced operators. Three practices. One operating system for growth.

RevenueOS is an independent, tech-agnostic business consultancy for mid-market companies across the UK, Ireland and wider EMEA. It helps leadership teams install the operating system behind their number: the connective tissue between strategy, people, process and technology that lets a company execute consistently. It works through three practices on one foundation. GrowthOS aligns the revenue engine, DiscoverOS closes the gap between the technology a business bought and the way its people actually work, and OrchestrationOS embeds AI into how the business runs. Every engagement is led by senior operators, diagnoses the structural problem before recommending anything, and leaves a working system behind. No software resale, no platform allegiances.

Why we built this

Most growth problems are not growth problems. They are operating system problems.

The pipeline meeting that fills the diary but doesn't move the number. The CRM that the team works around rather than through. The AI pilot that never makes it into production. The leadership team that runs the business through heroics and key-person knowledge. None of these are software problems. They are system problems — and they compound.

Twenty-five years inside the world's leading technology platforms — Salesforce, ClickUp, HubSpot — taught us how the best operators design their commercial engines. Repeatable. Inspectable. Independent of any one person. The same playbook used by US-headquartered multinationals to scale from one region to many.

European founders rarely get access to that playbook. They build remarkable companies, then hit a ceiling that has nothing to do with their product or their market — it's their operating model. RevenueOS was built to close that gap. We bring the operating discipline of the world's best commercial platforms to ambitious European leadership teams, and help them install the systems that make growth predictable enough to win in international markets.

AI makes this moment unique. We are living through the largest reorganisation of work in a generation. The companies that will win are not the ones with the most AI tools — they are the ones with the operating system clear enough for AI to plug into. RevenueOS is built for that moment.

The bench

Operators first. Consultants second. Always outcome focussed.

Each lead consultant brings 20+ years inside the world's leading technology platforms. We've taken those lessons and built RevenueOS to help build the next generation of businesses.

Richard McGuinness, Founder & Principal Consultant

Richard McGuinness

Founder & Principal Consultant

Strategy, commercial architecture, programme oversight.

Certified Revenue Architect

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Brian Kirwan, Lead Consultant, DiscoverOS

Brian Kirwan

Lead Consultant, DiscoverOS

Process mapping, stakeholder interviews, current-state analysis, on-site discovery.

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Keith McCabe, Lead Consultant, GrowthOS

Keith McCabe

Lead Consultant, GrowthOS

GTM, business development, revenue growth and enablement, fractional revenue leadership.

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Abina Falvey, DiscoverOS Digital Programme Manager

Abina Falvey

DiscoverOS Digital Programme Manager

Implementation governance, vendor coordination, rollout planning.

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Conor Douglas, Lead Consultant, GrowthOS

Conor Douglas

Lead Consultant, GrowthOS

Pipeline architecture, sales team scaling, EMEA expansion, GTM strategy.

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Nicky Feeney, Lead Consultant, DiscoverOS

Nicky Feeney

Lead Consultant, DiscoverOS

Enablement design, adoption programmes, customer success operations.

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Paddy Hinkson, Lead Consultant, DiscoverOS

Paddy Hinkson

Lead Consultant, DiscoverOS

Revenue operations build, commercial architecture, retention and onboarding systems.

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Where our team comes from

Before RevenueOS, we spent our careers running revenue operating systems within companies and helping deliver on complex digital transformations.

  • Richard McGuinness. ClickUp, Head of EMEA. Salesforce, EMEA VP Growth Markets. eDesk, CRO.
  • Brian Kirwan. ClickUp, Salesforce, HubSpot, McAfee.
  • Keith McCabe. Salesforce.
  • Abina Falvey. Dell Technologies, GE Healthcare, Motorola Solutions, Ericsson.
  • Conor Douglas. HubSpot, Oracle, Clarify.
  • Nicky Feeney. ClickUp, Avetta, LifeWorks.
  • Paddy Hinkson. Glitch, Kargo, StitcherAds, Conjura.