The book9 practices · 3 levels

Your sales management operating system starts here.

Score your team's operating rhythm across 9 practices. Get the complete implementation toolkit. Build the system behind your number.

27 questions · about 8 minutes · one report, no marketing list

The Sales ManagementOS: The 9-Part Framework for High-Performing Sales Teams, by Richard McGuinness
The enablement gap

There are thousands of books for individual contributors and strategic frameworks for senior executives. First-line sales managers, arguably the most important role in revenue, get tools without an operating system. The Sales ManagementOS is the operating system.

The framework

Nine practices. Three levels. One system.

Individual muscle, collective nervous system, organisational voice. Each level depends on the one below it, which is why fixing your team meeting rarely works if the 1:1s underneath it are broken. Select any practice to see how it runs.

Level 1
Individual Excellence
The muscle

The four practices that make each seller individually excellent. Run one-to-one, on a monthly rhythm.

Level 2
Collective Intelligence
The nervous system

The four practices that turn a group of good individuals into a team that thinks together.

Level 3
Organisational Integration
The voice

The practice that turns team performance into organisational influence, so resources start flowing back to your team.

Practice 01 · Level 1

1:1 Forecast Meeting

Given what we know right now, what number can we stand behind?

One job: a commit number with a deal-level plan behind it. Not a pipeline review, not a coaching session.

Frequency
2nd and 4th weeks of every month
Duration
30 min
In the room
AE and Manager
It's a system, not a list
  • The Pipeline Update Meeting sets a shared reality that every 1:1 that month runs on.
  • The 1:1 Pipeline Meeting sits deliberately between the two forecast meetings.
  • Call coaching supplies the raw material the monthly development conversation works on.
  • Learning Huddles scale one person's breakthrough to the whole team.
  • The Daily Standup executes the number the forecast meeting locked.
  • The MBR closes the loop. It's what makes resources flow back to Level 1.
The diagnostic

Which of the nine are actually running?

Twenty-seven statements, scored one to five. You'll get a score for every practice, three sub-scores for the three levels, and a personalised starting point: which template to open first, based on where your rhythm is thinnest.

The sub-scores are the interesting part. Strong individuals with a broken team cadence is the most common pattern we see, and a single overall score hides it completely.

Score your operating system
  • 011:1 Forecast MeetingL1
  • 021:1 Pipeline MeetingL1
  • 031:1 Coaching & DevelopmentL1
  • 04Call & Deal CoachingL1
  • 05Pipeline Update MeetingL2
  • 06Monthly Sales MeetingL2
  • 07Learning HuddlesL2
  • 08Daily StandupL2
  • 09Management Business ReviewL3
The implementation kit

The templates that turn the book into a cadence.

Nine practice decks, the framework map, the 90-day roadmap, and the weekly rhythm template. Not a summary of the book. These are the tools you open on a Tuesday morning and screen-share in the meeting.

Instant access on this page, no waiting for an email. No marketing list, no drip sequence.

About the author

Richard McGuinness has carried a quota for his entire career — AE, manager, director, VP, CRO, and CEO across Salesforce, ClickUp, and RevenueOS. The Sales ManagementOS captures what he learned sitting in every chair across the revenue organisation.

The Sales ManagementOS gives you the blueprint. If you want help installing the system, a GrowthOS Discovery does it in 8–10 days.

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